Privacy Policy

Effective Date: December 3, 2025 Website: www.greatsmile.online Entity: Great Smile Dental (Deerfield, IL)

1. Introduction

Welcome to Great Smile Online, the official booking and patient management platform for Great Smile Dental. We respect your privacy and are committed to protecting the personal and medical information you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website greatsmile.online, create a user profile, or book an appointment.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked to you ("Personal Information").

A. Information You Provide to Us

When you register, book an appointment, or fill out forms, we may collect:

  • Identity Data: Full name, date of birth, gender.
  • Contact Data: Email address, phone number, home address.
  • Account Data: Username and password for your Great Smile Online profile.
  • Health & Insurance Information:
  • Reason for visit (symptoms or specific services like "Dental Pain" or "Cleaning").
  • Dental insurance provider and policy details.
  • Medical history notes relevant to your dental care.

B. Automatically Collected Information

When you access our platform, we may automatically collect:

  • Device Data: IP address, browser type, operating system.
  • Usage Data: Pages viewed, time spent on the site, and the dates/times of your visits.

3. HIPAA and Protected Health Information (PHI)

As a healthcare provider, we are governed by the Health Insurance Portability and Accountability Act (HIPAA). Any health-related information you provide through this platform (such as your medical history or insurance details) is considered Protected Health Information (PHI).

We protect your PHI in accordance with HIPAA regulations. This Privacy Policy supplements our Notice of Privacy Practices, which details how your health information is used and disclosed in our dental office.

4. How We Use Your Information

We use your data for the following business purposes:

  • Booking Services: To schedule, reschedule, or cancel appointments with our dental team.
  • Account Management: To manage your user profile and login authentication.
  • Communication: To send appointment confirmations, reminders (via Email/SMS), and follow-up messages regarding your dental health.
  • Insurance Processing: To verify your insurance eligibility and process claims.
  • Platform Improvement: To analyze how users interact with our booking system and improve functionality.

5. Sharing of Information

We do not sell your personal information. We may share your information only in the following situations:

  • Service Providers: With trusted third-party vendors who assist us in operating our platform (e.g., website hosting, SMS/email delivery services, secure payment processors). These vendors are bound by confidentiality agreements.
  • Legal Compliance: If required by law, court order, or to protect the rights and safety of Great Smile Dental, our patients, or others.

6. Data Security

We implement industry-standard security measures to protect your personal information and PHI. This includes:

  • Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers.
  • Access Controls: Only authorized personnel have access to your sensitive personal and medical data.

While we strive to use commercially acceptable means to protect your data, please remember that no method of transmission over the Internet is 100% secure.

7. Your Choices and Rights

  • Account Information: You can review and update your profile information by logging into your account.
  • Communications: You may opt-out of non-essential marketing emails. However, we will still send transactional messages regarding your appointments and health care.
  • Data Access: Depending on your location, you may have the right to request access to or deletion of your personal data, subject to medical record retention laws.

8. Third-Party Links

Our platform may contain links to third-party websites (e.g., insurance provider portals). We are not responsible for the privacy practices or content of those external sites.

9. Children's Privacy

Our services are directed toward a general audience. However, if a parent or guardian books an appointment for a child (minor), that child's information is protected with the same care and adherence to HIPAA regulations as adult records. We do not knowingly collect personal data from children under 13 without parental consent.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will be updated accordingly. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

Great Smile Dental

  • Address: 720 Osterman Avenue, Suite 304, Deerfield, IL 60015
  • Email: office@greatsmiledeerfield.com
  • Phone: (847) 945-1050